Application Comment Details


Jordan Rose


Amazon EU S.à r.l.



Limited Public Interest Objection Ground

.amazon gTLD

23 May 2019 at 04:46:20 UTC

It's ICANN's responsibility to maintain the namespace of the internet, not just for today or even the next ten years, but perhaps for the 50 to 100 after that. To that end, decisions on new gTLDs should be forward-looking; will this gTLD still make sense in the future? And if not, what will happen to its content?

ICANN's tentative approval of the ".amazon" gTLD sets the unfortunate precedent that when a private corporation and a public organization conflict in the space of internet names, the corporation may prevail based on the size of its wallet, presence, or lobbying power. Use of a TLD by a single corporation is a waste; it's simply a way of showing off. Amazon has domains registered across dozens if not hundreds of gTLDs, and these domains (and their subdomains) will not go away. Allowing Amazon to add one more set to their collection is not in the public interest.

(This argument could apply to several existing gTLDs; what makes this case particularly egregious is (1) the use of a proper noun, which has a referent that is able to make a prior claim, and (2) the fact that one obvious representative of that referent *did* make a prior claim, and the ruling on whether it was valid took seven years to conclude.)